Comment by Jim Campbell
November 12th, 2019
This makes complete sense from an educational standpoint.
Of course, the media didn’t want the reader to know that President Trump is cutting the size of our military in anticipation of not being on a military footing.
If it is anticipated that a war or skirmish is on the immediate horizon, the number of troops can and will be adjusted at the commander-in-chief’s discretion.
For many, going to the University is a waste of time, think, Bill Gates and Steve Jobs.
Also, the military allows for career advancement of the individual chooses to continue re-upping.
Military pay will astound you. (See Here)
It’s great to see that we pay our military so well.
One of the five soldiers highlighted in the ad campaign is Captain Erika Alvarado, 34, an Army Reservist who leads a Cyber Protection Team.
Focusing on non-combat roles will get the attention of younger potential recruits, Alvarado said.
“It will definitely open their horizons and perspectives to know that it’s not just war and shooting and blowing things up,” Alvarado added.
“We have professional careers, whether it be myself, like in cyber or the medical, or engineers.”
Alvarado initially joined the Reserves as an enlisted soldier when she was 17, needing a waiver from her mother so she could join before her 18th birthday.
She later became an officer and about a year ago transitioned from being a career logistician to the cyber realm.
“I would say no matter what passion an individual has, in any type of specialty, the Army has a position for them,” she said. “And every one of them is just as important as everyone else.”
What goes for one branch of the service will likely go for all with the exception of Spec/Ops which can get in and get out of a given country and call in coordinates for airstrikes, submarines, and battleships.
By: Kyle Rempfer
November 12th, 2019
“The goal is to show the breadth and depth of roles that you can play in the United States Army and how these individual roles come together to form the most powerful team on earth,” said Brig. Gen. Alex Fink, head of the Army’s enterprise marketing.
“You can be a warrior and work in cyberspace or in signals, or as a logistician.”
The ads are a big change from previous recruiting efforts “in terms of the use of colors, the use of music, the way we transition, the types of roles that we’re going to show and how we show those types of roles will be different,” Fink added.
“We want to try to do it in a way that surprises our Generation Z audience.”
The Army’s stated recruiting goal for fiscal year 2020 is 69,000 new soldiers, but a stronger economy and a shrinking pool of candidates who meet educational, health and fitness requirements have hindered that effort.