Amazon.com has gone too far

By Jim Campbell

July 1st, 2018

“Nobody reads the notice of privacy practices,” said Ryan Stark, senior privacy attorney with the law firm of Page, Wolfberg & Wirth.

WordPress.com formatting issue: Please scroll down the page to read the article.

 

 

Don’t look for HIPPA to give up their control anytime soon.

If Amazon could pull this off, it would be a death blow to most brick an mortar pharmacies.

He said Amazon likely would need to wall off PillPack from its larger operation, otherwise it might have to take steps to ensure the entire business meets federal privacy standards, which govern everything from who has access to data to how user passwords are encrypted.

This technology would be particularly useful for the elderly who tend to take more medicine(s)

Also I can see the benefit of being able to monitor drug-drug interactions or contra indications.

How often does a patient see more than one physician?  Often.

 

 

 

 

 

 

 

 

 

 

 

 

An Amazon spokeswoman said the company will comply with HIPAA, as well as with all other laws and regulations.

If they don’t this will be resolved by the U.S. Supreme Court.

Immediately it comes to mind as a 4th Amendment issue. (Source)

 

THE WALL STREET JOURNAL

ByLaura Stevens and Sharon Terlep

Amazon’s PillPack Deal Gives It Access to Sensitive Health Data

Amazon, master of shopping behavior, will now know prescriptions

 

 

The behavioral tracking has helped turn it into a retailing powerhouse with $178 billion in revenue last year. Photo: BEN MARGOT/Associated Press

Amazon has mastered the use of personal data by analyzing people’s purchasing decisions to predict whether they might buy toilet paper, watch a romantic comedy or ask its Alexa voice assistant for a recipe.

Amazon.com Inc. AMZN -0.10% knows more about consumers’ online-shopping habits than any other retailer. Now it is about to get its hands on the most intimate of personal data: people’s health conditions.

 

 

Last week’s acquisition of online pharmacy startup PillPack will give Amazon insight into people’s prescriptions, putting the tech company into the highly regulated realm of health information with more restrictions than it is accustomed to on data-mining.

Amazon has mastered the use of personal data by analyzing people’s purchasing decisions to predict whether they might buy toilet paper, watch a romantic comedy or ask its Alexa voice assistant for a recipe. The behavioral tracking has helped turn it into a retailing powerhouse with $178 billion in revenue last year.

 

Please see the entire article below.

 

But collecting and safeguarding medical information is far more complex than tracking when an online shopper buys a new lamp.

“Prescription drug information is highly personal information—it can tell if someone has cancer, if they have a sexually transmitted disease,” said Julie Roth, a health-care regulatory attorney with Spencer Fane LLP in Overland Park, Kan. That may raise some privacy concerns, she said.

Amazon’s purchase of PillPack gives it the ability to ship prescriptions to customers’ homes in 49 states. It paid roughly $1 billion in cash for the company and beat out Walmart Inc. in the process, according to people familiar with the matter.

The acquisition comes as technology companies including Facebook Inc. and Alphabet Inc.’s Google draw scrutiny from lawmakers over the use of consumers’ data.

The European Union and state of California both recently passed stricter regulations around data collection, and consumers are becoming savvier about what companies know about them.

PillPack gives Amazon the chance to lure consumers away from the local pharmacy and win all the store purchases that can come with the trip.

Amazon will be limited in what it can do, especially to start. PillPack’s specialty—packaging a month’s supply of pills for chronic-disease patients—is a small part of the overall market. It has said it has tens of thousands of customers versus Amazon’s hundreds of millions.

The health-care market is highly regulated. While marketers can freely exchange data on consumers’ nonprescription purchases, demographics and browsing activity, the federal government tightly controls the privacy of medical information through the Health Insurance Portability and Accountability Act, or HIPAA.

Companies can’t sell patient data to another party or market complementary products based on a person’s health condition—like sending coupons for diapers to a woman with a prescription for prenatal vitamins.

The federal privacy act does allow companies to share information about patients for marketing purposes, but only with the patient’s consent. That consent could be given when patients simply check a box on privacy disclosures that come with most medical transactions.

 

Pharmacy rivals CVS Health Corp. and Walgreens Boots Alliance Inc. have long relied on low-tech methods such as loyalty cards to collect data.

CVS has a rewards program in which shoppers get $5 to spend in CVS stores for every 10 prescriptions filled. Customers must sign a waiver to participate and, even with that consent, the only information shared with the retail side of the business is the number of prescriptions filled, without details on the medications themselves.

The federal privacy act was created specifically to prevent marketers from unwittingly targeting people based on what medical services they access, said Ms. Roth, the regulatory attorney.

Amazon already has insight into people’s health by tracking consumers’ browsing and shopping habits. A shopper who has suffered from health issues may have purchased over-the-counter medicines and vitamins, plus medical equipment like a heating pad or humidifier. Amazon can potentially surmise when that person is sick, because they order tissues and cold medicine for two-hour delivery via Prime Now. They may watch Prime Video that day too, as they lie on the couch, and ask Alexa for tips on a faster recovery.

 

 

THE END

 

About JCscuba

I am firmly devoted to bringing you the truth and the stories that the mainstream media ignores. Together we can restore our constitutional republic to what the founding fathers envisioned and fight back against the progressive movement. Obama nearly destroyed our country economically, militarily coupled with his racism he set us further on the march to becoming a Socialist State. Now it's up to President Trump to restore America to prominence. Republicans who refuse to go along with most of his agenda RINOs must be forced to walk the plank, they are RINOs and little else.
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2 Responses to Amazon.com has gone too far

  1. JAFC says:

    The international co-op/syndicate known as Big Pharma has a dark side. Who do you think controls the production and output of opium from Afghanistan to Burma to the Central highlands of Mexico. It sets the prices and distribution patterns of everything from aspirin to anti-virals, according to its ideas of who on this planet deserves what medicines and therapeutics.

    And it crucifies any researcher, no matter how brilliant, who comes up with anything which does not conform to its needs or threatens its bank vaults.

    Big Pharma everywhere literally owns the regulatory agencies of every nation-state on this planet, which it adapts to suit its needs.

    If Mr Bezos goes beyond acting as a distributor of surplus stock (which is what I suspect he’s being tasked to do), he will (physically) quietly vanish off the face of this planet.

    Like

    • JCscuba says:

      Bezos, reportedly the richest man in the world has always been an asshole but since he bought his newspaper, a bigger one.
      He’s butt ugly, I guy with his bucks should at least by a hair hat.

      Like

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